WOMAD

La Shica

From Spain

La Shica represents, even in Spain, a really new and fresh proposal that has already gained the respect of specialists and audience. Despite the young formation of this group, they have managed to impress with their charismatic Flamenco Fusion promoters and audiences everywhere they go! fusionating with an astonishing harmony, several sounds, grooves and riffs from different music styles as flamenco, Hip Hop, Reggae or Bossa Nova.

The body and soul of La Shica (in Spanish: the girl) is the charismatic lead singer Elsa. Elsa grew up in Ceuta (Spain) moving to Madrid as a teenager with a clear purpose: become an artist. And she did. She studied at the prestigious flamenco dance school Amor de Dios were she worked with some of the best Flamenco professionals. After her studies she attracted attention performing soon as soloist dancer in several tablaos flamencos and prestigious dancing companies.

Parallel to that she has been singing since the very beginning, then according to her own words "dancing and singing simply belong together". Elsa has her own way of understanding flamenco. And exactly this is what marks the identity of La Shica: accompanied on stage and supported by her two "palmeras" (Spanish flamenco expression for the back vocal singers and dancers who help with their hand clapping and singing to support the rhythm of the songs and to enliven the performance of their lead singer/dancer Elsa Rovayo), a very creative rhythm section (percussion and double bass) and the talented flamenco/Brazilian guitarist Fernando de la Rúa, Elsa achieves to capture the audiences with her grace and talent from the very first note, mixing the elegance and the intensity of traditional flamenco dance and rhythms with some modern beats and grooves of hip hop reflected symbolically in her short hair and her golden tapping shoes…

In October 2007 La Shica had a Showcase at the WOMEX, and in spring 2008 she released her new album on Warner Music which she also will present live on stage in 2009. La Shica is different - Check her out!
Biography supplied by Artist
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